“1. Great scientific discoveries stand alone and do not require the brand of a high impact journal to make it a great seminal publication that influences the field. If you work is good enough, your peers will recognize this and the same opportunities will open for you as would have opened if you published it elsewhere.
2. All data is good data: For many reasons projects just don’t work, whether it’s a technical reason, the tools researchers are using or previously published observations have been incorrect or partially correct. Publishing data in open access journals/platforms allows researchers to take a complete view of the field and not just a partial view due to restriction of data.
3. Impact factors are growing: In 2010 Nature Publishing group launched their own version of an open access journal called Nature Communications. Since it was launched Nature Communications has impressively acquired impact factor of 10.015, furthermore within the last year Cell Press has launched their own open access journal called Cell Reports and has attracted publications from some of the leading laboratories in world such as Doug Green and Alex Behrens and will surely publish a respectable impact factor within the coming months.Overall publishing in open access journals is critical for the future of science and will be the driving force behind the greatest human discovery….”