Dissemination should be the other 50% of what authors do: being read and having impact will not happen by itself.
Authors can influence discovery and readership through owned media – i.e. their own communication activities.
Earned media – i.e. when influencers write about your work – is key to reaching larger and more diverse audiences.
There is plenty of data for tracking engagement and use of articles, but it is scattered across multiple tools and providers and can be misleading or even incorrect.
Listservs can have higher engagement than modern, ‘cool’, social networking tools….”
“But the lack of widespread adoption of OA is often blamed for slowing down research progress. The truth is, accessing the literature is only half of the story. The other half is the obstacle created by the use of specialised language in the literature. That is, the inability to understand the meaning of the research represents an even greater hindrance than access to multidisciplinary collaboration and open science. It is, therefore, important to carefully consider developing value-added content that is designed to make the original OA research accessible to a wider audience….
This approach requires OA publishers to include the option of adding a marketing fee to the APC….”
“Why go through all the trouble of writing a book, only to give it away?
Answer: To build an audience.
As we’ve seen in case study after case study, doing business online becomes much easier and much more profitable if you have a built-in audience who loves your work.
I made the case that having a “permafree” book on Amazon is the equivalent of guest blogging on steroids. It’s one of the most highly-trafficked sites in the world, which means the potential to get tens of thousands of eyeballs on your book. You’ll never find a bigger “guest posting” opportunity.
And like a good guest post, your free book can lead people back to your site to learn more about you and opt-in for additional useful content….”
“After a month of intense conversations and negotiations, the Senate Homeland Security and Governmental Affairs Committee (HSGAC) will bring the ‘Fair Access to Science and Technology Research (FASTR) Act’ up for mark-up on Wednesday, July 29th. The language that will be considered is an amended version of FASTR, officially known as the ‘Johnson-Carper Substitute Amendment,’ which was officially filed by the HSGAC leadership late on Friday afternoon, per committee rules. There are two major changes from the original bill language to be particularly aware of. Specifically, the amendment Replaces the six month embargo period with ‘no later than 12 months, but preferably sooner’ as anticipated; and Provides a mechanism for stakeholders to petition federal agencies to ‘adjust’ the embargo period if the12 months does not serve ‘the public, industries, and the scientific community.’ We understand that these modifications were made in order accomplish a number of things: Satisfy the requirement of a number of Members of HSGAC that the language more closely track that of the OSTP Directive; Meet the preference of the major U.S. higher education associations for a maximum 12 month embargo; Ensure that, for the first time, a number of scientific societies will drop their opposition for the bill; and Ensure that any petition process an agency may enable is focused on serving the interests of the public and the scientific community …”
“Impact is multi-dimensional, the routes by which impact occur are different across disciplines and sectors, and impact changes over time. Jane Tinkler argues that if institutions like HEFCE specify a narrow set of impact metrics, more harm than good would come to universities forced to limit their understanding of how research is making a difference. But qualitative and quantitative indicators continue to be an incredible source of learning for how impact works in each of our disciplines, locations or sectors.”
“Open access for monographs and book chapters is a relatively new area of publishing, and there are many ways of approaching it. With this in mind, a recent publication from the Wellcome Trust aims to provide some guidance for publishers to consider when developing policies and processes for open access books. The Wellcome Trust recognises that implementation around publishing monographs and book chapters open access is in flux, and invites publishers to email Cecy Marden at email@example.com with any suggestions for further guidance that would be useful to include in this document. ‘Open Access Monographs and Book Chapters: A practical guide for publishers’ is available to download as a pdf from the Wellcome Trust website.”
“The purpose of this post is to shed some light on a specific issue in the transition to open access that particularly affects small and low-cost publishers and to suggest one strategy to address this issue. In the words of one Resource Requirements interviewee: ‘So the other set of members that we used to have about forty library members , but when we went to open access online, we lost the whole bunch of libraries. Yeah, so basically we sent everybody ,you know, a letter saying we are going to open access online, the annual membership is only $30, we hope you will continue to support us even though there are no longer print journals, and then a whole flu of cancellations came in from a whole bunch of libraries, which we had kind of thought might happen but given how cheap we are, I have to say I was really disappointed when it indeed did happen especially from whole bunch of [deleted] libraries [for which our journal is extremely relevant]. I was going, seriously $30?’ Comments: for a university library, a society membership fee, when not required for journal subscriptions, may be difficult to justify from an accounting perspective. $30 is a small cost; however, for a university the administrative work of tracking such memberships and cutting a check every year likely exceeds the $30 cost. With 40 library members at a cost of $30, the total revenue for this journal from this source was $1,200. A university or university library could sponsor this amount at less than the cost of many an article processing charge. The university and library where the faculty member is located have a support program for open access journals; clearly the will, and some funding, is there. One of the challenges is transitioning subscription dollars to support for open access, as I address in my 2013 First Monday article. Following is one suggestion for libraries, or for faculty to suggest to their libraries: why not engage your faculty who are independent or society publishers to gain support for cancellations or tough negotiations and lower prices for the big deals of large, highly profitable commercial publishers that I argue are critical to redirect funding to our own publishing activities? Here is one scenario that may help to explain the potential …”
[From Google’s English] “UKB , the consortium of thirteen university libraries and the National Library, the objectives of The Hague Declaration endorsed by signing the joint declaration. All signatories state that there are no copyright restrictions are scientific results and research data. Everyone should be able to freely analyze facts and data.Licensing and copyright rules may not raise barriers before. The knowledge economy has an interest in global open access or open science. According to the statement must be contained in the European copyright rules that authors the right to (re) use of data and texts not lose by signing a contract with a publisher …”
” Demand for a service to help institutions capture their research outputs remains unabated, and any drive to help automate it will need to break challenging new ground. Jisc Publications Router is now set for a new phase of development as it seeks to do just that. It aims to become a permanent service in 2016, expanding at an accelerated pace the range of content it can deliver … It’s difficult for institutions to identify accepted research articles by their academics, according to a recent report to Jisc, as they seek to make progress in implementing the open access policy for the next REF. Jisc Publications Router is a system that gathers information about journal articles from content providers such as publishers. By looking at the affiliations of the co-authors, it then sends a notification to the relevant institution(s). This could be at or near the point of acceptance, for example, or final publication. It could consist of metadata only, or it could include full-text files as well, depending on what the content provider can send. The institutions can then capture this information onto their systems, including their open repositories. In some cases, the metadata will include details of an embargo period the repository should respect before it makes the full text freely available. The initial Router project, funded by Jisc and operated by EDINA (University of Edinburgh) aimed to demonstrate a prototype system. That has been a success: the system has delivered real articles to real institutions in ways that they have used and found helpful, saving them time and effort …”
“To advance the University of Iowa’s longstanding commitments to open inquiry, the free exchange of ideas, and public access to scholarly works, the staff of the University of Iowa Libraries have adopted an open access policy that will make their publications freely available and ensure their long-term preservation and findability. This policy complements the Libraries’ support of open access to freely accessible scholarship, advances the diverse roles staff play as producers and preservers of scholarly and professional literature, and reflects the values of the University of Iowa Libraries’ mission statement. All University of Iowa Libraries staff members grant the University of Iowa the right to archive and make publicly accessible the full texts of their professional publications. These include traditional productions such as journal articles and book chapters and extends to documents in other formats, such as conference presentation slides and audio and video recordings of public talks. This agreement provides the University of Iowa the non-exclusive, worldwide, irrevocable, royalty-free license to preserve and redistribute the work. Staff members will submit electronic versions of their works to the University of Iowa’s institutional repository, Iowa Research Online (IRO), within thirty days of each work’s publication, presentation, or transmission, respecting publishers’ requests for embargoes. Ideally the submitted version will be the publisher’s final version or the author’s final accepted manuscript. On a case-by-case basis, including cases in which a publisher refuses to accommodate the terms of this policy, staff members may opt-out of this agreement by sending a message to the Chair of the Scholarly Publishing Team (see membership at https://sharepoint.uiowa.edu/sites/libraries/sc/scc/default.aspx). The Scholarly Publishing Team will be responsible for interpreting the policy, resolving related problems, and revising it as necessary. The Scholarly Publishing Team will review this policy one year after its adoption and report its findings to the University Librarian.”