“You have to hand it to Springer Nature: they really are trying. Beset, as are all publishers with traditional business models, with challenges concerning open access (OA) from libraries, funders, and authors, SN is attempting to win the prize for Most Cooperative Publisher. This is not purely a recent development; Springer acquired OA pioneer BioMed Central way back in 2008 (it did not merge with the Nature Publishing Group until 2015). It has negotiated numerous “transformative” agreements with various national consortia and funding bodies and appears to have even come to terms with cOAlition S, a populist, authoritarian organization that is attempting to foment a worldwide revolution. (We note in passing that we are always a bit skeptical about organizations that fail to capitalize the first letter of a proper noun.) Until now, however, SN was not working to transform the models of its top-tier journals, usually holding the journals in its Nature portfolio out of comprehensive OA agreements. But that has started to change as evidenced by the announcements of both a new transformative deal with Max Planck and a new OA program whereby authors (or the funders of their work) can now pay to publish (Gold OA) in Nature and certain other journals in the Nature-branded portfolio. Whether this program proves to be successful (and whether the transformative deal with Max Planck proves extensible to other organizations) or not is a critical test of the ability of the company, and the industry at large, to accommodate the growing demands of funders and (mostly European) consortia with the prestige economy of academic research, where Nature sits at the very apex….
It is not only cOAlition S that SN must make happy, alas. Of primary concern to the management, not to mention the owners, is liquidity: how can some portion of the SN asset be converted into cash? SN has tried and failed, tried and failed again to go public. Part of the reason is that the OA business looks to investors like a model that is not ultimately as remunerative as the subscription model it is replacing. Convincing investors that they have figured out an OA long game is therefore essential. If investors do not believe in the strategy, SN may never fetch the price its current owners hope for (and that their creditors demand). What makes this complicated is that investors in Frankfurt and on Wall Street sit on one side of SN’s aspirations and on the other sits a community-anchored movement, many of whose members are characteristically suspicious of capitalism. …”