Not even the opening paragraph is OA. [Note that the paywall is from The Bookseller, not Elsevier.]
Update (May 3, 2016): The article is now OA. Excerpt:
“Elsevier has sought to set aside public criticism of its Open Access (OA) and pricing policies and to restate its value for the academy, emphasising how, as a profit-generating company, it has the means to invest in innovation to serve researchers’ fast-changing needs.
The publisher’s record of success is clear: 2015 results from parent company RELX Group show Elsevier with operating profits of £760m on revenue of £2,070m, with underlying revenue growth of 2% and underlying profit up 3%. The prediction for 2016 is of further profit growth. But public perceptions of Elsevier have been dogged by accusations of profiteering through excessive charges and reluctance to make its material available through OA, most notably from the online academic protest group The Cost of Knowledge (www.thecostofknowledge.com) which has racked up 16,000 signatories to its Elsevier boycott over five years.
Other widely aired disputes—a year-long deadlock with Dutch universities over institutional subscriptions; the departure of the entire editorial board of journal Lingua in 2015 in a row over OA—have added fuel to the fire for Elsevier’s critics. But director of access and policy Alicia Wise, vice-president of global corporate relations Tom Reller and policy director Gemma Hersh say criticism from a vocal minority is unrepresentative of the publisher’s regular contact with millions of researchers. The trio say that detractors obscure a key fact: that Elsevier is seeking to negotiate the new landscapes of OA and content-sharing in such a way that its economic sustainability, and therefore ability to maintain quality, is not compromised….”