“Why go through all the trouble of writing a book, only to give it away?
Answer: To build an audience.
As we’ve seen in case study after case study, doing business online becomes much easier and much more profitable if you have a built-in audience who loves your work.
I made the case that having a “permafree” book on Amazon is the equivalent of guest blogging on steroids. It’s one of the most highly-trafficked sites in the world, which means the potential to get tens of thousands of eyeballs on your book. You’ll never find a bigger “guest posting” opportunity.
And like a good guest post, your free book can lead people back to your site to learn more about you and opt-in for additional useful content….”